With over 7 400 stores, LUXOTTICA GROUP (Borsa Italiana) owns brands such as Oakley, Ray Ban, Prada, Sunglass Hut and Lens Crafters just to name a few.
The Rudolf fills a white space within the CRM segment, creating “Smart Channel Sales Tool” apps. This category comprises of sales and operational field force related apps, which are not CRM, but can increase the productivity of CRM and ERP. Or in some cases, these tools can be used as “stand alone”, replacing CRM altogether.
CEO of The Rudolf, Juha Seppänen, says that LUXOTTICA GROUP is using the visual sales tool to receive a total visibility of their operations in North America. “This means, that everyone will immediately be able to see what is the situation, what has been done and what needs to be done next. This type of information, no CRM has been able to provide, the way we do, visually.”
Leveraging on new type of user experience, interactive visualization and mobility, The Rudolf also eliminates unnecessary reporting and email interactions.
The fact that LUXOTTICA GROUP saw the value in The Rudolf proves that a smart sales tool, which is nimble, easy to use and made essentially to answer the needs of sales people is the future trend.