Miracle-Ear, Inc. is a world’s biggest provider of hearing aids. The company operates a network of franchised and corporately-owned retail outlets. The company is a subsidiary of Amplifon (Borsa Italiana), the worldwide distributor of hearing aids based in Italy.
The Rudolf fills a white space within the CRM segment, creating “Smart sales tools apps”. This category comprises of sales and operational field force related apps, which are not CRM, but can increase the productivity of CRM and ERP. Or in many cases, these tools can be used as “stand alone”, replacing CRM altogether.
CEO of The Rudolf, Juha Seppänen, says that Miracle Ear is using The Rudolf to master their sales channel and store operations nationwide.
“This means, that everyone will immediately be able to see what is the situation, what has been done and what needs to be done next. This type of information, no CRM has been able to provide, the way we do, visually in realtime.”
Leveraging on new type of user experience, interactive visualization and mobility, The Rudolf is also going to eliminate unnecessary reporting and email interactions.
The fact that Miracle Ear, the world leading provider of hearing aids, saw the value in The Rudolf proves that even small companies, with innovative product can break into the market dominated by incumbents.