STRATEGIC AND OPERATIONAL IN-DEPTH SEGMENT SPECIFIC MARKET STUDY
NEED: To find out key decision makers and introduce client to these people and to understand market dynamics
GEOGRAPHIC SCOPE: France
CHALLENGE: A small company with innovative product for MRO and airplane manufacturing wanted to know key contacts and buyers in MRO as well, specifiers within French aviation industry to present their productline.
BENEFITS: Client was able to open direct discussions with decision makers and customize products for leading companies in the market.
BACKGROUND: It is not easy for small company from Scandinavia to make a difference in the French aviation industry. Language and understanding of local industrial relations had been a clear obstacle in market development.
OUTCOME: The client became the leading supplier to the aviation industry in France in their product segment within 4 years